Help Gwen Stefani create the beauty brand she always dreamed of since working behind the counter at Anaheim department stores.
- Brand Strategy & Architecture
- Visual & Verbal Identity
- Brand Campaigns
- Photography & Video
GXVE, pronounced “give,” was inspired by how she has signed her name since high school...Gx (Gwen with a 💋).
Each vegan and cruelty-free product was designed in Gwen's iconic black, white, and gold style as the ultimate expression of high and low.
The brand launched in March 2022 in Sephora and online to rave reviews.